We are beyond excited to announce that we have rebranded; welcome to the Alori Collection.

Many of you may be curious as to why we’ve made this perilous, yet earnest decision. Over the past few months, as we have grown alongside you and thrived off your feedback, we have recognized our brand is no longer a vision. You have defined our accomplishments and therefore, progressing forward, we have decided to reinforce our mission of creating a more distinct community. A community that remains passionate about beauty as an outward expression.

You are part of the collective. We are all part of the collective.

This new spark signifies a stronger direction for us, more possibilities and even greater things for you, our customers. The only element affected by this rebrand is the name. We are keeping true to our roots, to our foundation and to our promise as a brand. Our main priority and focus continues to be you, alongside preserving the quality of our products that you have all come to know and love. This transition also comes with the generous opportunity that allows us to broaden our range and deliver more of the products you desire.

Thank you for all of your continued support. Whether you have been with us since the beginning or you’ve only now discovered us, you have allowed these dreams to come true. None of this would be possible without you; the collective. From the bottom of our hearts, thank you.